Pinterest, Pinterest, Pinterest. You hear all this buzz about the up and coming social media network, but the truth is Pinterest has been around for three years now and is no longer up and coming. It’s a full fledged social media network with a dedicated audience of 70 million users that looks like it’s here to stay.
If you’re still unfamiliar with the network, it’s an online pinboard that allows users to collect images from the internet onto boards. Most popular image categories on the site tend to be recipes, DIY, and fashion. These images all link back to the original source they were pinned from, thus making the platform perfect for driving traffic to websites. In it’s short time as a top network, Pinterest has moved to the number 2 traffic referer spot for many companies and even surpassed Facebook by thousands of clicks for those in the popular industries it caters to.
Still not convinced? Here are some Pinterest stats that will help you realize it’s a power player in the social marketing realm:
- 80% of Pinterest users are women
- 20% of internet-using women are user on the site
- There are about 500,000 business accounts on the site
- Pinterest has grown 66.52% in traffic referrals from September 2012 to September 2013
- Average time spent on Pinterest per user: 14 minutes
- Average time users spend on Pinterest per month: 98 minutes
- Number of Pinterest monthly active users: 25.6 million
- Most repinned pin as of July 2013: Cheesy Garlic Bread which was originally pinned over a year ago!
As you can see, there is a huge female shopper market sitting on Pinterest waiting to pin and repin what your business has to offer. The network is a fantastic source for online content and publishers, but location specific restaurants can benefit from having a Pinterest account if you have amazing photos of your food! Foodies love finding and pinning great pictures of food! There are also many boards dedicated to travel with pinned to-do lists of landmarks and restaurants anyone traveling to a new city is looking to see.
The opportunities exist with Pinterest, now it’s time to get out there and get creative!