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Get your Pinterest page holiday-ready and add sparkle to your pins (figuratively and literally). Small businesses should take advantage of the fact that holiday consumption, gift shopping, party planning, and decorating is on consumers’ minds. Holiday pins are more than just turkey stuffing recipes and Christmas trees. Designate separate holiday boards or build on to your current categories. Make your pins fun, specific to your business, and helpful for your customers. It’d be a monstrous mistake not to utilize the holiday season and engage customers using Pinterest.
Here are some ideas to revamp your Pinterest page for the holidays: Image may be NSFW.
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Food-related businesses:
Upload pins of your best holiday menu dishes, like miniature Christmas tree pastries or candy cane cupcakes. Pins featuring holiday recipe ideas are always a plus. If you own a catering business, post pins of your actual holiday dinner services.
Fashion-related businesses:
Start your own holiday style series like Holiday Party Outfits, featuring clothing from your store styled in unique ways. Did you recently have a fashion show? Post pins from your runway show with advice on how to style each clothing item for different occasions. Another approach is to ask consumers to submit their own holiday outfits from your brand.
Travel-related businesses:
Post a video tutorial on how to pack light for holiday travels. Post pins about the top holiday destinations of the year. Make sure you include pins about holiday events and festivities from different travel locations.
For fitness-related businesses:
Now is a good time to post quick at home workouts. Consider a post Thanksgiving dinner workout. Post healthy recipe alternatives to those fatty holiday dishes. Do you own a gym? Upload pins featuring your holiday weight loss success stories and holiday package workout plans.
For retail businesses:
Post pins of your holiday store layout. Got holiday events planned at your store? Pin highlights from your events. Pins that feature special gift ideas from your store will be a definite hit, and if you’ve got holiday coupons or offers, don’t forget to pin those as well!
There are so many ways to effectively use Pinterest this holiday season. Are you thinking of implementing our ideas? Get an early start on your holiday pins and see the likes and re-pins roll in! Need help with your Pinterest holiday strategy? Let our Beasts handle the work for you.
