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You think it would be easy, right? What’s so hard about pinning pretty pictures to various boards? Well, if you really plan on tackling this social media behemoth, there’s a lot more strategy that goes into a Pinterest plan than you would think. Did you know that your board names and board descriptions matter? Did you know that putting your boards in categories can only help you? If you’re not thinking about those things already, you are not ready to attack a successful Pinterest social media marketing plan. Take a look at our checklist below and test your plan by seeing how many of the essentials it hits.
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Pinterest Marketing Checklist
- Board titles are keyword friendly and specific to your brand
- Board descriptions use varied keywords that hit multiple search terms and are relevant to what you will be pinning to that board
- All boards are categorized appropriately
- Pins have detailed descriptions with search-friendly keywords that are appropriate to the image
- All pins are of large, clear, and well composed photos
- Have a variety of boards and even niche boards on a broad topic
- Pin at various times of the day and multiple times a week
- Stay relevant with the times – think seasonal and holiday boards where appropriate
- Be sure to include the “pin it” button and a link to your Pinterest account on your website – make sharing easy.
- Keep a good ratio of pins back to your site versus other pins
- Keep boards well populated and update all boards regularly
- Focus on the main Pinterest categories if appropriate for your brand
- Watch your analytics and learn from your fans
- Pay attention to what people are pinning to pick up on nuances and trends
- Visuals are key for repins; content is key for click-throughs
- Use Rich Pins and geo-tagging functions where appropriate
- Drive call to action through imagery
How’d your Pinterest marketing plan stack up? If you checked less things off your list than you thought you would, it might be time to take a long, hard look at your plan. Mastering each social network can be a long process, but can really give your business the big marketing boost it needs. These social media giants are taking over the marketing world for a reason – increasing your presence (effectively) can increase your dollars. Do you really want to start a Pinterest plan for your business, but you don’t think you have the time to master it? Luckily, we have trained beasts just waiting to give your marketing plan that Pinterest punch!
Have you already started using Pinterest for your business?
