Pinterest promoted videos are currently in beta mode, but once officially released to all brands, it could be a game-changer for social media marketers. Video on social media has seen enormous growth this year, so it should come to no surprise that Pinterest is not only testing video ads but also looking to provide a native video player.
Pinterest is already a huge platform for online marketing. It helps drive and promote fashion, travel, and food trends by collecting information across the internet and being easily sharable among users. In general, consumers like videos because it gives a face and voice to a brand. It drives home the connection between the brand/creator and its audience in a more engaging format. Here are a few things that social media marketers should consider for the future when implementing Pinterest’s promoted videos:
Promote Your Brand Story
The most obvious usage of the video feature will be to promote a brand and product. Social media marketers can utilize the video feature to tell stories that bring their brands to life in newly creative ways, while reaching consumers they weren’t able to before.
Tease Your Upcoming Products
Think of the video feature as a trailer for upcoming products and exciting changes to a brand. Pinterest is already often used as a how-to or a teaser for trends, recipes, and life-hacks. Video ads can act as a demo to showcase products that users can learn more about by simply clicking.
Promoted Videos Pair with Promoted Pins
One of the best features of Pinterest in general is that users just have to click the pin to go straight to the product they are interested in. Now users who feel inspired by a Pinterest ad video can directly engage with the brand in the same way by simply clicking below the video to the promoted pin to complete the purchase.
Promoted Videos Provide Results
According to tests that Pinterest ran on a select few brands, those who had video ads experienced 4x more engagement than those with non-video ads. Just ask General Mills’ Old El Paso. Meredith Schaffner, marketing manager at Old El Paso, told Pinterest, “Our customers come to Pinterest with high intent and the ability to show a recipe and our products through video is a unique opportunity to drive higher performance.”
Once video ads become available to your brand, make sure you’re ready to hit the ground running! Get started with Social Media Beast so that we can help bring the power to your promoted pins.
The post Pinterest’s Promoted Videos: What Brands Should Know appeared first on Social Media Beast.
